Resume
Overview
SENIOR MANAGEMENT PROFILE
Product Management / e-Marketing / Business Analysis
Visionary manager offering a diverse, multifaceted career developing and marketing world-class e-solutions. Wealth of experience planning and executing large-scale projects from concept to completion. Repeated success forming and leading peak-performing teams in the design, deployment and upkeep of sophisticated 24/7 Web products. Skilled at fostering relationships with key clients, business partners, and C-level management. Respected for acuity in formulating short- and long-term technology strategies. Excel at swift but prudent decision-making while managing shifting priorities.
Core competencies include:
• Strategic Business Planning
• Account Relationship Development
• Recruiting & Staffing Initiatives
• Financial & Contract Negotiations
• Affiliate Marketing
• Profit & Loss (P&L) Management
• Team Building & Leadership
• Product Development Life Cycle
• Performance Marketing
• Online Marketing
PROFESSIONAL EXPERIENCE
DIRECTOR OF PUBLISHER PRODUCTS, 2008 – Present
CITYSEARCH, Los Angeles, California
Accountable for publisher platform, a rapidly expanding product line delivering high quality content to locally relevant sites and mobile applications. Outline and strategically implement comprehensive roadmap defining key revenue objectives. Forge partnerships with stakeholders, customers and C-level management. Expertly guide large, peak-performing cross-functional teams in design, delivery and upkeep of leading-edge Web products. Play crucial role in video product development and subsequent integration into partner and syndication channels Generate reports tracking and analyzing project progress, metrics and revenue.
Selected accomplishments:
• Methodically authored and compiled a thorough set of technical documents that streamlined process for integrating new products into existing environments, reducing integration process by 50%.
• Instrumental in driving platform to yield more than 30% of company’s overall revenue.
DIRECTOR PLATFORM DEVELOPMENT, 2006 – 2008
LEADPOINT, Los Angeles, California
Directed full application development life cycle and coordinated all aspects of product management for this world-class lead-generation-/-trading software platform. Identified project scope, set long-term roadmap and planned project initiatives to ensure on-time, under-budget completion. Recruit and hire new product management team members. Skillfully led a multidisciplinary team of 20+ in design, development and maintenance of application components.
Selected accomplishments:
• Established groundbreaking new opportunity evaluation process and market-focused roadmap, leading to a 50% decrease in current projects and a 25% decrease in time to market.
• Propelled deployment of innovative quality control methodologies that led to a dramatic reduction in lead returns while increasing customer satisfaction.
• Introduced automated testing and continual integration methodologies, resulting in a 25% decrease in QA time and resources required, as well as a 50% decrease in critical issues post deployment.
SENIOR PRODUCT MANAGER, 2004 – 2006
VALUECLICK, Thousand Oaks, California
Served as product owner/manager for key ad tracking / delivery components for this provider of internet advertising solutions. Assembled and managed top-notch product development/management teams. Liaised with internal operating units to identify and drive implementation of strategic product opportunities. Set timeline and budget parameters for all product development phases. Planned and facilitated technical training sessions with as many as 300 attendees. Reported regularly to upper management on project progress.
Selected accomplishments:
• Pioneered development of industry-first open API business strategy which has since been adopted by all top solution providers.
• Expertly identified expanding role of search engine marketing arbitrage in affiliate industry, resulting in development of industry-leading platform features to facilitate relationships between publishers and advertisers.
PRODUCT MANAGER, 2001 – 2004
ACCOUNT EXECUTIVE, 2000 – 2001
COMMISSION JUNCTION, Santa Barbara, California
Owned advertiser and publisher accounts that brought in over 40% of overall revenue. Managed all aspects of customer experience. Initiated and cultivated fruitful client relationships. Acted as technical point of contact for key sales, partner and business development opportunities. Formulated strategies for ensuring account retention and optimal user experience. Generated and analyzed account metrics.
Selected accomplishments:
• Triggered portfolio growth of over 10% during a period of dramatic market decline.
• Devised groundbreaking customer communication strategy that saw a substantial increase in active publishers.
• Revamped user experience to correspond with international expansion plans.
• Uncovered new revenue stream by introducing company’s first set of value-added services, boosting revenue by 10%.
EDUCATIONAL BACKGROUND
MBA in IT/Marketing
CALIFORNIA LUTHERAN UNIVERSITY, Thousand Oaks, California
Bachelor of Arts in Economics | Bachelor of Arts in Molecular and Cellular Biology
UNIVERSITY OF CALIFORNIA IN SANTA CRUZ, Santa Cruz, California
Professional Development:
Agile Development (Certified ScrumMaster) • Pragmatic Product Management
Technical Proficiencies:
Platforms:
Windows, Mac OS, Linux, Windows Server
Tools:
CMS Office (Word, Excel, Outlook, PowerPoint), MS Project, Photoshop
Programming: Ruby, PHP, Java, C++, HTML, CSS, XML, XSLT, ActionScript