nathanfish.com » Social Media http://www.nathanfish.com ecommerce, saas, and small business Tue, 20 Apr 2010 20:29:50 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Facebook Connect Wizard makes things really easy http://www.nathanfish.com/2009/09/30/111/ http://www.nathanfish.com/2009/09/30/111/#comments Wed, 30 Sep 2009 17:44:57 +0000 nathan http://www.nathanfish.com/?p=111 Facebook connect wizard has gone live. The super easy way to add facebook connect to your site with the facebook connect wizard. I was able to integrate into the sidebar of this wordpress blog in less then 5 minutes. I’m not sure the value to visitors, but certainly was easy to integrate. The Playground is also a nice touch, making it easy to test API calls and other possible integration options. Still have a lot to play with and understand. It’s a great move on Facebook’s part to make them more pervasive across the web.

]]> http://www.nathanfish.com/2009/09/30/111/feed/ 0 Fast & East Way To Add Single Sign On http://www.nathanfish.com/2009/06/09/fast-east-way-to-add-single-sign-on/ http://www.nathanfish.com/2009/06/09/fast-east-way-to-add-single-sign-on/#comments Tue, 09 Jun 2009 03:55:42 +0000 nathan http://nathanfish.com/?p=46 If your thinking about supporting Open ID, so your users can use their MySpace, Google, Facebook, or another service identity provider you should consider https://rpxnow.com/. Integration is simple, it supports all the major service providers and adds some nice analytics on top. Save yourself some time and effort, integrate once and support them all.

]]> http://www.nathanfish.com/2009/06/09/fast-east-way-to-add-single-sign-on/feed/ 0 The challenge with Facebook Connect http://www.nathanfish.com/2009/03/17/the-challenge-with-facebook-connect/ http://www.nathanfish.com/2009/03/17/the-challenge-with-facebook-connect/#comments Tue, 17 Mar 2009 19:05:31 +0000 nathan http://nathanfish.com/?p=31 Facebook connect offers a very real value. It allows third party web applications like Citysearch to interact with a users Facebook account. It means the user doesn’t have to create a Citysearch account to be a Citysearch user, and the user only needs to login to their Facebook account to use Citysearch functionality. Oauth and Open ID combined provide similar functionality in an open standards way, but they have some limitations that businesses should consider before jumping on the bandwagon.

Data portability with Facebook connect or OAuth doesn’t extend to third party applications. In the example above a third party Facebook connect developer that would like to access a Facebook users data on Citysearch doesn’t have many options. The current method would be to have the user first login to the Facebook Connect through the third party application then go through another set of prompts to authenticate the third party application to access their Citysearch data. While this isn’t the end of the world it does create numerous steps for the user, each of which creates complexity and limits adoption. In the OAuth world its called the four-legged scenario and to date there hasn’t been an user centric way to solve for it.

What would the ideal world look like? I think it would be great if Facebook could acts as a proxy for the many services that connect to it. For example MySpecialReviewApplication which mashes up my Facebook photos with my reviews from Citysearch and shares them with all with my friends on Twitter using TwitPics was able to simply call Facebook and Facebook could negotiate and manage service access. I only need to deal with one service to get access to the many different services available for the user. If the user needs to create accounts for those other services, let Facebook deal with that too. Open ID and OAuth don’t remedy this situation either.

As more and more services begin to be available, this problem with magnify itself. We need a standard that includes service discover and service management through a proxy. Preferably and open standard that plays well with Open ID and OAuth. Anyone know of a solution to this problem? Is there a remedy out there?

]]> http://www.nathanfish.com/2009/03/17/the-challenge-with-facebook-connect/feed/ 2 What are affiliates doing in local? http://www.nathanfish.com/2009/03/13/what-are-affiliates-doing-in-local/ http://www.nathanfish.com/2009/03/13/what-are-affiliates-doing-in-local/#comments Fri, 13 Mar 2009 20:09:54 +0000 nathan http://nathanfish.com/?p=29 What are affiliates doing in search outside of Search Engine Marketing against keywords? Are there affiliates successfully employing methods like those James Martell has written about to generate traffic. Are affiliates able to generate unique local content and generate revenue from that traffic? Are there affiliates using more volume based strategies and tools to create a large number of local specific sites or pages to generate traffic and revenue? Local is becoming more important and in my experience Affiliates have always been early adopters and innovators, finding ways to leverage online marketing channels to generate traffic and money. The challenge seems to be that there are not a lot of programs available to affiliates to generate money from. There are display ad solutions from Yahoo and Google but there isn’t anything that supports direct integration within the unique content an affiliate might generate, solutions that can support very niche local content.

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